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(In case you missed the memo, a lot of folks have replace the label “Web 2.0′ with “social media.” Probably a better, more descriptive label in my opinion. )
I’ve been around the social media block a few times. I was using Twitter long before it hit the mainstream. I’ve experimented with bunches of obscure social applications. I’ve done a lot of presentations about social media and libraries. I’ve talked about the cool end of this stuff, and occasionally I’ve even gotten to talk about what’s not so cool. Today, I’m going to share a few things I’ve learned along the way. (And I bet you already know most or all of these, too.)
- Social media is WORK. Yes, it can be fun and productive and useful. Some days, all of those flowery adjectives are the frosting, not the cake. Even I get tired of social apps! You will, too. It takes time and effort to get to the point where social media pays off.
- Social media makes you BETTER at work. Anyone who looks at you funny while you’re twittering, updating your Facebook status, editing a YouTube video or attending a meeting in Second Life needs to catch a ride on the Clue Bus. People who can function effectively in the social media arena are likely to be inherently more flexible and productive than your average employee. These things left the geek world long ago and have integrated themselves into the mainstream.
- Consistency counts. Everyone knows of the library or person who started a blog, only to have it fizzle and die within a few months or so. Once you make the decision to dive in start blogging, tweeting, etc., remember that the return on your investment is far off and you have to earn readers and followers. When you take a few weeks off, so do your readers….permanently, usually.
- Social media is not for everyone. There is a tendency to evangelize about the wonders of various social media apps. Somehow, all of us got along without them a decade ago, and some folks are still doing just fine. However, if you work in a library, all bets are off. It used to be common practice for librarians to read newspapers, to keep current for their patrons. (Maybe it still is?) This isn’t different. In what other profession is it acceptable not to keep up?*
- Not everyone needs every social app. My mother-in-law uses IM and Skype. But she doesn’t use Facebook or Twitter or anything else. She uses what works for her. Same goes for libraries. Invest time and effort into those things that work for your library. Your library doesn’t have videos on YouTube? It’s OK. Really.
- Social media is ephemeral. This one in particular can drive all of us nuts. This stuff changes all the time. Today, it’s Twitter. Next month, who knows? (Just don’t forget the Hype Curve. ) This is part of the reason that social media can make for better employees–people who use these things know that they can change/go down/be redesigned from minute to minute and therefore, have to be very adaptable. Who doesn’t want adaptable employees? But it still can make us crazy. We complain, we move on and keep using it.
- Sometimes, it’s too much. The amount of user-generated content coming from the various apps and services can be absolutely overwhelming. Learn to weed followers, friends, even services, just like you might weed any other collection.
What other “truths” about social media can you think of? Share in the comments!
*I didn’t make up that last sentence, I read it somewhere recently, but I couldn’t remember where. If YOU know, please let me know so I can attribute it appropriately!
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I thought I’d give you some more ways to waste time, online. 
Check out some of these sites:
- Web Sudoku: “Billions of free Sudoku puzzles to play online.” You can play levels from “Easy” to “Evil.” There’s even a downloadable application that you can play offline on your Mac or PC.
- Lookybook: If you’re a children’s librarian, you might be able to say this is work-related. This, in a sense, takes Amazon.com’s “Look Inside!” feature one step further, with children’s picture books. You can see the entire book online. You can post your own reviews of the books, and see what else you might like based on what you’re looking at.
- Wikisky: If you’re interested in astronomy, you could probably spend hours here. Imagine Google Maps, except it’s space.
- Has the Large Hadron Collider destroyed the world yet? The LHC might be offline for a good while, but you can check the status of existence anytime with this handy tool.
- MagMyPic: Create fake magazine covers with any photo. This site also recently added the ability to do comic book covers.
- Motivator: Similar to MagMyPic, but with motivational posters.
- MyHeritage Face Recognition: Upload a photo of yourself and this site will tell you what celebrity you look most like.
- Why You Should Continue to Date Me: A Series of Charts and Graphs.: I think the title says it all, here.
- Let Me Google That For You: Reference staff will appreciate this. ‘Nuff said.
- Internet Memes: Did you miss a viral video that everyone else seems to know about? Or want to see internet memes on a cool timeline? Very cool, but be warned that some videos are NSFW (Not Safe for Work).
If you want to waste time but not to feel guilty about it, try Free Rice. Test your vocabulary skills while earning rice that will be donated through the United Nations. (This game also warns right on the front page that it could improve your job performance. )
Happy holidays!
It’s the day after Turkey Day. Obviously, not a day for deep thoughts or complex topics, since most of us are probably still zoned out from large quantities of comestibles. Therefore, LOLcats are the perfect subject for today’s post.
To understand the LOLcat phenomena, you first have to understand the idea of the internet meme. Chances are you’ve experienced one; you’ve been rickrolled, you’ve seen Chocolate Rain and the multiple spinoffs & parodies; the dancing baby, or even, going way back, HamsterDance. Memes are sometimes called “mind viruses;” basically, unusual ideas or themes that spread from person to person.
Wikipedia defines LOLcat as:
A lolcat is an image combining a photograph, most frequently of a cat, with a humorous and idiosyncratic caption in (often) broken English—a dialect which is known as “lolspeak,” ”kitteh,” or “kitty pidgin” and which parodies the poor grammar typically attributed to Internet slang. The name “lolcat” is a compound word of the phrase “LOL” and “cat”.
Not all LOLcats are actually cats, but nonetheless appear on the offical LOLcat site.
(Ok, I’m pretty certain that’s not a moose, but still cute)
Some of my personal favorites:
What does this mean to me, Laura?
- LOLcats have no practical use other than entertainment.
- You can get the latest LOLcat entries via RSS feeds.
- You can caption your own LOLcat pics or other people’s pics and also save your favorites.
- This is a prime example of what I call TMFTS (Too Much Free Time Syndrome).
- There are offshoots of the LOLcat meme, including a project to translate the Bible into LOLspeak and LOLCODE, a programming language based on LOLspeak.
(Thanks to Owen L. for the post idea!)
